2015
Sustainable Development of Obolon Corporation
Official Report
All Sections
Successful practices
Corporation
Sustainable development is a key element of the Obolon Corporation’s strategy. It allows the company to implement its corporate ambitions and fully develop each of its CSR areas: employee development, environment protection, promotion of sports, and support of the local communities.
Production
Producing beverages with a high level of quality and safety is the basis for the long-term development of the Obolon Corporation. Stability of production processes and guaranteed quality and safety of its beverages ensure that the company achieves its goals on the way to sustainability.
Environment
Climate change, resource depletion, and energy dependence are the challenges of the 21st century for individuals as well as for large manufacturers. Reduction of environmental impact and conservation of nature are priorities for Obolon as the largest Ukrainian beverage producer.
Economics
Obolon makes both a direct and an indirect impact on the economy of the country as a whole and specific regions where its facilities are located through job creation, paying taxes to the local and state budgets, development of related industries, and support of the social culture.
Society
Adhering to the principles of sustainable development, Obolon views the participation in the social life of the regions where its facilities are located as an important component of developing Ukrainian society as well as its own business.
For Trade Partners
For Financial Institutions
For Non-Government Organizations
For Government Agencies
For Shareholders and Employees
Customers

Promotion of sports

Period of implementation
Location
1996 – 2014
Ukraine
Goals
  • Promotion of sports and a healthy lifestyle among the Ukrainians
Problem
  • In Ukraine, only 13% of the population are involved in sports, whereas in Finland this figure is at 52%, in Australia: 46%, in Canada: 39%, in France and Great Britain: 24% and 21%, respectively.
  • Only one in 50 Ukrainians takes part in sports competitions, and only one in ten children aged 6–18 attend childrens’ or youth sports facilities.
  • This is a relatively low level of physical activity, causing disease and deterioration of health of the population, especially the young people.
  • Today, Ukraine needs comprehensive programs for promotion of sports and healthy lifestyle, as well as investments into development of sports.
Decision
  • It is widely known that professional sports and a healthy nation are impossible without development of sports for children and young people.
  • In the 1990s, the Obolon Corporation started its cooperation with Zmina Sports School for Children and Young People, which currently has 735 students.
  • After some time, sports became a priority direction in the company’s CSR strategy.
  • In 1992, the Obolon-Zmina soccer club was established at the school and started its participation in the Championship of Ukraine.
  • Since 1996, Obolon is a permanent sponsor of the club.Today it is a club with a rich soccer history, participating in the National Championship of Ukraine under the name “Obolon-Brovar”, with several Zmina alumni playing on its first team.
  • As a part of sports sponsorship, Obolon sponsored national soccer championships of Ukraine twice, in 2009 and 2010.

Resulit


Today there are 1,680 sports schools for children and young people in all Ukrainian regions. Over 720,000 people aged 6 to 18, or 9.5% of all young students, take part in the sports education and training there.

Number of Zmina Sports School Trainees 
410
435
460
485
510
535
560
585
610
635
660
685
710
735
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
20 alumni of the sports school
play for other Ukrainian football teams.

«Оболонь» provides financial, material, and resource support to the sports establishment.

The participation of Obolon-Brovar Football club in the Ukraine Soccer Cut motivates the young people and fans to go into sports and serves as a good example for the trainees of Zmina Sports School. For instance, in 2013, 9 Zmina alumni entered the Obolon-Brovar team.

Number of Zmina Sports School Trainees in the Obolon-Brovar Football Club
20
3
2
5
2
1
2
2
2
12
4
7
4
6
1
3
5
1
3
1
2
9
1992199319941995199619971998199920002001200220032004200520062007200820092010201120122013

Every year, an increasing number of parents choose the Zmina Sports School for their children, as evidenced by the growing number of soccer teams in the school:

Number of Zmina Sports School Football Teams
23
25
27
29
31
33
35
37
39
41
43
45
47
49
2000200200220032004200520062007200820092010201120122013

Number of children in each team by age group
45
60
60
65
40
45
60
60
80
75
75
60
199719981999200020012002200320042005200620072008
In 2012
the Obolon Arena stadium
had a status of the European Championship training field.

Today persistent efforts are being made to encourage children for physical training and sports, and to promote a healthy lifestyle. The school system performs the selection of gifted children and gradual specialization of young athletes for participation in international sports events and their further transition to the professional sports system.

Obolon Brovar has a modern stadium, the Obolon Arena, which had the status of a European Championship training field in 2012. Today the stadium is also a venue of mass sports events for the company employees.

Practices

  • Since its establishment and till this day, Obolon Corporation has been maintaining and developing the charity and volunteering traditions. Each year, Obolon makes investments into the regions where its companies are located, implements initiatives of social importance, and supports the partners by funding and product donations. Today the social activity of the company is an important component for sustainable development of the country and for the life of the Ukrainian society.More
  • Achieving a gender balance is important for sustainable development not only as an ethical norm, but as a requirement for effective operation.The companies of Obolon Corporation have about 28% of female employees.Under the Gender Plan adopted in 2011 and the Collective Bargaining Agreement revised in 2012, Obolon guarantees and ensures equal employment rights for men and for women.More
  • The early 2000s boosted the development of corporate volunteering at the Obolon Corporation facilities.The donorship movement in the company, initiated by the employees, has been growing for over 14 years.Each year new employees join the regular donors and continue the noble tradition in the company. More
  • Since 1994, the Obolon Corporation is a member of the Ukrainian Quality Association, and since 1998 a member of the Quality Leaders Club of Ukraine. The Corporation is successful in the competition both on the domestic and on the international markets.In 2008, Obolon created an integrated management system and had four international standards certified at onceMore
  • In 2013, the Obolon Corporation reduced its production waste levels by 48.5%. Among other things, this was achieved due to comprehensive recycling of used PET packaging.For 12 years, Obolon has been running the waste plastic packaging recycling project.The collection of used bottles, reduction of emissions, and reduction of energy consumption help Obolon significantly reduce its environmental impact.More
  • Responsibility is the foundation of the Obolon Corporation’s environmental policy. In addition to the reduction of environmental footprint, the organic brewing waste recycling technologies allow Obolon supply highly nutritious feedstock to agricultural companies.Besides, such production is a source of additional income for the company.More
  • The Obolon Corporation is one of the largest Ukrainian taxpayers.Its companies employ over 5,000 people, about 5% of whom have children under 6 years.In order to ensure comfortable working conditions and help combine the professional and family responsibilities, in 2013 Obolon joined the “Back to Work” employee reintegration project.More
  • Obolon Corporation helps improve the education of the Ukrainian society through systematic investments into the development of education and book publishing and renovation of educational institutions.For 9 years, Obolon has supported the Petro Yatsyk International Contest of Ukrainian Speakers to promote the second most beautiful language in the world.More
  • Obolon started investing into the development of sports back in the 90s.For over two decades, the corporation has been providing comprehensive support to teams and projects promoting a healthy lifestyle. Today, the Obolon Corporation has its own football club, Obolon Brovar, playing in the national championship; the company supports childrens’ and youth soccer (Zmina sports school), and holds competitions among its personnel.More
  • For more than twenty years Obolon has been implementing a support programme for vulnerable social groups. Such categories include disabled and low-income people, senior citizens and disadvantaged children. This area of work also encompasses the support of large families acting as family-type children’s homes. Implementation of this programme secures the right of children to a family upbringing and a happy childhood spent within a family.More